Date: 05/14/04

 

THE EMERGING INDEPENDENT MINORITY

35% of Americans are politically independent, a larger bloc than Republican or Democrat. Where is their power?

JACQUELINE SALIT

 

Forget Ralph Nader. He’s no threat. We’ve got history on our side.

 

Such are the musings of a Democratic Party intelligentsia convinced that it will not be out of power for much longer. Indeed, if party strategists John Judis and Ruy Teixeira are to be believed, a political realignment is already underway – one in which “the emerging Democratic majority” is about to supplant the Republican majority that emerged in 1968 with the election of Richard Nixon and reached its apex in the 1980s under Ronald Reagan.[1]

 

Since the election of George Bush in 2000 was an anomaly, say Judis and Teixeira, the result of political machinations in Florida and the U.S. Supreme Court, there is no longer a durable Republican coalition. Instead, they argue, a new “progressive centrism” will cement a Democratic majority that should dominate the electoral political scene, part of a “transition from urban industrialism to a new post-industrial metropolitan order.” What’s more, Judis and Teixeira believe that independents will make up a significant portion of this new order.

 

Indeed, when the new independent vote is broken down, it reveals a trend toward the Democrats in the 1990s and a clear and substantial Democratic partisan advantage. The National Election Studies show that about 70 percent of independents will say which party they are closer to, and, once these ‘independents’ are assigned to the party they are closer to, Democrats enjoy a 13 percent advantage over the Republicans, which is close to the advantage Democrats enjoyed among the electorate in the late 1950s and early 1960s. …a close look at today’s independent voters suggests that the most likely successor to the dying Republican majority is another major-party majority – a new Democratic majority.

 

There is, however, a striking methodological and political flaw in their analysis. Like most political scientists, they take realignment to be a phenomenon driven by economic, social, cultural and psychological factors that the parties merely reflect. But what if a political realignment is underway that is rooted in responses to the parties themselves? What if post-industrialism is accompanied by a political postmodernism in which parties are not only beholden to special interests but have become the most powerful special interests of all? And what if the resulting transition ultimately revolves around the independent voter – a “demographic” with huge breadth but as yet undeveloped power that has the potential to redefine political coalition-building?

 

Perhaps to forestall the possibility that an anti-party paradigm will take root before they have succeeded in capturing the White House, the Democrats have begun to worry publicly about our democracy. In a recent issue of the liberal The American Prospect, Robert Kuttner writes: “If President Bush is reelected we will be close to a tipping point of fundamental change in the political system itself. The United States could become a nation in which the dominant party rules for a prolonged period, marginalizes a token opposition and is extremely difficult to dislodge because democracy itself is rigged. This would be unprecedented in U.S. history.”

 

Kuttner notes that during prior eras of one-party domination the majority party “earned its preeminence with broad popular support.” Things are different today because the electorate is closely divided and, Kuttner argues, Republicans are attempting to engineer what is in effect a one-party state.

 

“Both parties are partly to blame,” writes Kuttner, acknowledging that the Democrats participated in creating and taking advantage of this partisan culture. But, he contends, the abuses of power by the Republicans – manipulations of parliamentary procedure in Congress by Majority Leader Tom DeLay, the redrawing of congressional district lines to expand the number of safe GOP seats – are so extreme that only the Democrats can save the country from an encroaching one-party state. Ergo, ABB: Anybody But Bush.

 

And why haven’t the Democrats said or done anything to redress the usurpation of power by the parties? Kuttner says it’s because Democrats fear that “nobody cares about process” – that to do so makes them look weak, as if they’re just whining losers – and the press “doesn’t connect the dots.”

 

But a lot of Americans do “care about process.” Many of those are independent voters – who make up 35% of the electorate. The Perot phenomenon and the McCain movement were all about political process, all about ordinary citizens becoming aroused over special interests and partisan control of government. The Perot movement inspired important elements of the Contract with America, which shaped Congress’ fiscal and political reform agenda in 1995. John McCain spearheaded the most sweeping restructuring of federal campaign finance laws in 30 years. When independent (and independent-minded) voters are appealed to and mobilized around process issues, they are a mighty force against contemporary forms of political tyranny – especially the erosion of democracy and the rise of corruption at the hands of the two parties.

 

Independents are a huge and largely untapped (by Democrats and Republicans) force for righting what is wrong with American democracy. Moreover, the independent sector has grown significantly as ties to the two major parties have weakened. Today 41% of college students identify themselves as independents. So do nearly 40% of African Americans under 30.

 

Independents are a volatile voting bloc. Fifteen years ago they were “angry white men.” (There were some angry women too – white and black – but they didn’t get much press.) Today political pros prefer to classify independents into “lifestyle clusters” defined by social and economic issues (Education Firsters, the Young Economically Pressured). Nonetheless, however you slice them, independents invariably erupt over process issues.

 

Independents are not, as both major parties like to cast them, merely “swing” voters who can’t make up their minds. In a political system dominated by a two-party structure, they have refused to identify with it – whatever their “leanings” might be. Political scientists like Judis and Teixeira, as well as television commentators like Tony Blankley of the Washington Times, underscore those “leanings” to disparage the potency of the independent bloc. But it should go without saying that if independents vote at all, they have to “lean” – since most election contests only offer a choice between a Democrat and a Republican.

 

More significant than any analysis of the “leaners” (which puts independents right back into the two-party paradigm) is the evidence that the independent voting bloc as a whole is moving left. Recent polling shows George Bush’s once strong support among non-aligned voters to be eroding, based on a prevailing belief that he manipulated the public about weapons of mass destruction in Iraq. Joe Lieberman, the most conservative of the Democratic primary contenders, who staked his New Hampshire primary campaign on appealing to independent voters (they make up 38% of the Granite State electorate), fell flat, attracting fewer than 10% of independents to his “centrist” cause.

 

Polling conducted by Choosing An Independent President 2004 (ChIP), which advocates for and organizes independents as a power bloc, not as a political party, shows that independents reject Bush by significant margins. At the same time they are very conflicted about the prospective Democratic nominee, John Kerry, whom they view as insufficiently outside the establishment to be effective in engaging special interests.

 

Independents can be very feisty about their political identity. A major Democratic pollster recently asked independents the question: “Is there anything that would make you more likely to become an active supporter of the Democratic Party?” Twenty-five percent responded point blank – “Nothing. I don’t like political parties.”

 

While independents are struggling to define themselves (ChIP has conducted a year-long process in which independent voters have formed local groups around the country dedicated to making the independent voter a power player in national politics), the major parties are desperately trying to define them, too. Both majors are searching for a way to bring independents into the fold – or at least to the voting booth for their candidate – without validating their independence. “It almost doesn’t matter who the Democratic candidate is,” Joshua Greene recently wrote in The Atlantic. “In terms of strategy, the road map for the coming presidential campaign was set long before the primaries – and it runs straight through the states with the largest numbers of independent voters. Any candidate needs to hunt them down.”

 

But how? That’s the Democrats’ dilemma. If, in the pursuit of ABB, they accentuate process and democracy issues too much, they run the risk of exposing their own complicity with the Republicans and their poor track record in fighting for an open and inclusive democratic process.  Howard Dean told his followers: “You have the power.” It turned out that they didn’t. Having raised those populist expectations, Dean and the Democratic Party must now find a way to put a lid on the simmering discontent among his supporters.

 

Yet if Democrats are unwilling to partner with independents to transform the political culture, they are also vulnerable. Ralph Nader’s decision to run for the presidency as an independent complicates things for the Democrats on this score. While he wants to make George Bush Public Enemy No. 1, he will also hammer the “liberal intelligentsia” and the Democratic Party itself for failing to stem the tide of political reaction as Congress and the White House became “corporate-occupied territory.” No wonder the Democratic Leadership Council is urging Democrats to ignore Nader entirely and relegate him to the fringe.

 

But the independent voter, 35% of the electorate, can hardly be considered fringe. This year, Nader took a step away from the fringe and towards the mainstream by deciding to run as an independent, not as the candidate of the Green Party. In 2000 the goal of the Nader campaign was to garner 5% of the vote, thereby establishing the Greens as a national political party qualified for federal funding in the subsequent presidential cycle. The campaign fell short, hitting just under 3%. In the end its legacy was not legal recognition for the Greens, but endless recriminations against Nader for being a “spoiler.”

 

Nader refuses to accept that label. But this time around he has rejected the Green label, too, and is running as an “independent independent.” The Green Party run was limiting for Nader. Tied to their 5% goal, he was boxed into a party-line sort of candidacy which constrained his appeal, particularly since the vast majority of independents don’t like parties. It was hard to have broad appeal to independent voters when the message was Vote for me to build the party. Being locked out of the debates certainly hurt Nader in 2000. But so too did his partisan advocacy, even if it was for a minor party. 

 

Nader has just begun his efforts to contact the non-aligned independent. His appearance at a national conference of independent voters in New Hampshire sponsored by ChIP was one point of departure for him. That the liberal intelligentsia was furious with him for participating in that conference was a sign to many independents that Nader was on the right track. Today he is at 7% in the polls, and at 12% among voters under 30.

 

In The Emerging Republican Majority, written in 1968, the year Richard Nixon won the White House, Republican strategist Kevin Phillips wrote: “The Democratic Party fell victim to the ideological impetus of a liberalism which had carried it beyond programs taxing the few for the benefit of the many (the New Deal) to programs taxing the many on behalf of the few (the Great Society).” Then, Republicans created a new conservative governing coalition based on the failures of liberalism. Today, Democrats believe they can restore a Democratic majority with their “progressive centrism.”

 

The independents are more circumspect. They see the failure of ideology – conservative and liberal – and the need for significant reform and  restructuring that breaks the American political system out of strict party control. They are far more populist than centrist. Indeed, as many political strategists – from Republican Karl Rove to Democrat Robert Reich to independent Fred Newman – have observed, there is no center in American politics any longer. There is, instead, a new paradigm emerging that is more about the insiders and the outsiders than about left, right and center. It is independent voters who are propelling that shift. And while they are a minority, they could nonetheless emerge as a major force for change.

 



[1] John B. Judis and Ruy Teixeira. The Emerging Democratic Majority.  New York: Lisa Drew Book/Scribner, 2002.